I have been a bit quiet on the blogging front lately. Not from lack of ideas, or even lack of time to blog. Instead, I have been focused more on finding a blogging identity – so to speak.
Over the last couple of weeks, I have started at least a half-dozen posts to the effect of “5 favorite pumpkin recipes” and “10 ways I’m a basic white girl.” There have been things like “how to decorate for fall” and “best tailgating recipes.” Posts guaranteed to get clicks and comments because its fall and people love a good list.
The thing is, I don’t want to write about that stuff. I don’t want to churn out content for the sake of posting something five days a week. I don’t want to write a piece just because it will get eyeballs or clicks or shares of whatever. When I find myself rolling my eyes at something I’m considering posting on my blog, I know is a bad idea.
I’m not a foodie or an interior designer or a world traveler or a mom or the hostess with the mostest. Sure, I’m a pretty decent cook. I like to share the occasional recipe. I wish I were better at interior decorating, but I’m just not patient enough to scour stores and antique outlets in search of the perfect candle holders. I’m going to New York in December and London and Paris in the spring, so those will come up, but they are also my first non-work trips in forever. I’m sure I will have kids one day, but no time soon, and my monthly book clubs? I tend to serve break and bake cookies and chips poured into a bowl because after a long day at the office, that is all I want to deal with.
And so, I’m focusing on finding my blogging identity. The posts I have loved the most are always posts about my life – things I have learned, things I have experienced. Those are the type of posts I want to write. I can’t turn that type of content out every day though. My life isn’t that exciting, frankly, and writing those type of posts can be emotional exhausting.
All of this to say that in coming weeks, things are going to start looking a bit different around here. Super vague – don’t you love it when bloggers do that? – but I have been daydreaming and doodling and planning and thinking, and I finally have an idea of what I want my blogging identity to be. I also have also decided that its okay to not be that blogger – the one posting every single day with list-themed posts and giveaway offers and all that other trendy blogging stuff.
So, stay tuned. My blogging identity will start to appear soon!
How about you? How did you find your blogging identity? Or, are you still finding your blogging identity?